Statistics among the various digital platforms have the highest rate of email opening on mobile devices. These statistics simply mean that your email will look readable and beautiful. Responsive email design provides the best customer experience, but it doesn't convince business owners to switch it.

Additionally, 70% of users immediately delete emails that are not properly supported on their mobile devices. Still not finding a reason for the responsive mailer to unleash the company's success potential. Responsive email templates are easier to write than emails from traditional HTML templates, so you may want to reconsider.

Switching to responsive email design may require more investment in design and coding resources. However, executives like fast and efficient solutions, so templates are worth the effort as you can compose emails faster.

Responsive web design started trending, when Ethan Marcotte ruled out the need to create multiple designs for every web device. He called these design templates facets that provide the same experience. His mantra was to design a template once and see it everywhere. Now it's a real innovation! Responsive web design is versatile and is a way to create a website that can be accessed through any device. Adaptability depends on media properties. With recent advances, this approach has been introduced into the HTML email world.

Responsive email techniques:

There are various terms for email development techniques. They are scalable, fluid, adaptive, responsive, hybrid/spongy designs. Designers and marketers are shifting their focus from traditional scalable and fluid technologies to modern methods such as responsive and hybrid email design. New technology allows you to make minor changes to the layout of your email without changing its content and is easily viewable on any digital device.

Why responsive email template always a better option?

Responsible E-mail is faster to develop than traditional templates. Why? Here is a list of causes:

  • You don't need to create design layouts and tables every time, you just need to make minor modifications to your existing code.

  • Responsive emails require long text to accommodate revisions after email development.

  • Use predefined templates for all sizes so you don't have to create unique versions for each device.

  • In general, it eliminates the HTML specific code in existing templates, simplifying the QA process.

  • Responsive email saves design and build time with structure and predefined templates.


Writing HTML email coding is even more difficult and writing responsive HTML email is much more difficult. However, according to industry statistics, e-mail is mostly visible on mobile and other digital devices. We discussed the need, history, and differences from other email design techniques for responsive email design.

Are you still in the dilemma of what style is right for your business and audience? Then keep in mind your email habits, email newsletter frequency, and your preferred content viewing device.

Responsive design is difficult to write and code but can be easily customized. If time limit is an inevitable problem, limit emails with single columns or flows. However, if you need a multi-column layout, hybrid / sponge technology is a great choice.